Senior Search Fullfillment Specialist

Company Name:
Salary period: Annual
Job Summary:
Create a Search Engine Marketing (SEM) campaign, including website content, that meets product and search engine guidelines.
Verify SEM orders using verification checklist to ensure order is within product guidelines
Validate all content received with order and query sales team if an order fails the verification checklist
Collect required data, documents, and collateral and store in the appropriate collateral management systems
Work with the sales team to resolve opened queries and cancel orders for unresolved queries
Serve as a liaison between sales and fulfillment team for fulfillment queries on SEM items
Submit campaign creation recap to the sales team and advertisers
Use collateral provided to build SEM campaign and content for associate Landing Page
Communicate with all parties to ensure account creation process is seamless.
Manage workload by monitoring status of fulfillment orders to meet defined timeline commitments to advertisers and Sales.
Address advertiser and sales questions regarding the SEM product.
Provide impeccable customer service during the course of each customer engagement
Demonstrate continuous effort to improve operations, decrease cycle time, streamline work processes, and work collaboratively and jointly to provide an excellent customer service experience
Provide copy for customer landing pages that are designed to be highly relevant to search engine marketing campaigns and to drive phone calls and email leads.
Use photo software to manipulate images as needed
Adhere to any word/character limitations as well as other established copywriting best practices.
Skills Required:
A significant understanding of the Internet and Internet advertising principles is required
2-3 years in copywriting or SEM related field
Previous experience in Search Engine Marketing (SEM) a plus
Strong Knowledge of Search Engine Strategies a plus
Knowledge of Web Site design in order to create optimal search results
A basic knowledge of Internet browsers is required
Intermediate knowledge of HTML is required
Strong people, communication and organization skills are required as interaction occurs with the advertiser and Sales personnel, by phone and email
Strong typing and computer skills are required
Strong Software Skills: Microsoft Office Suite to include Excel, Word and Outlook Express
Salesforce experience a plus
Candidates with certification(s) in Search Engine Marketing preferred
Strong initiative and positive attitude
Able to analyze data and use critical thinking skills
Able to multitask to meet required deadlines
1 year in Website writing
1 year adcopy writing/creation
1 year in SEM
Using SalesForce.com

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